3 Signs Your Social Media “Guru” Isn’t A Guru After All
You do a little searching and finally ask your friend’s friend (the amazing social media guru) to help you with your online presence. Weeks later, you’re not seeing any results, but you assume it’s...
View ArticleYour Priorities Are Killing Your Business
As someone who is so “into” social media and technology, I often get into conversations with people about how much work it takes and how time consuming it can be to tweet, Facebook, blog and keep up...
View ArticleEvent Branding Lessons From SxSW
South by Southwest has easily become a blueprint for our industry when it comes to successful events. Known around the world for bringing like-minded people together, this 2 week event has become one...
View ArticleBurnt Out. Managing Life, Work and Passion While Completely Burned Out.
Have you ever suffered from burnout? In this world of constant connectedness, long to do lists, and an expectation that we work 24/7, it’s very easy to get burned out. How do you know if you are...
View ArticleManaging All Aspects of a Business
It’s no secret that running a business that is truly successful requires the business owner to do more than just that one thing they’re passionate about. For the readers of this blog, event planning is...
View ArticleYour Guide to the New Twitter Profile for Event Profs
For anyone who follows social media, you will know that Twitter does not change very often. And while there is certainly a social media war going on between Facebook, Twitter, Instagram and all of the...
View ArticleBusting the Blogger Blues
I never would have admitted it a few years ago, but I love writing. I love having the opportunity to share something new I’ve learned or simply my opinion on the way things should be done (or the way...
View ArticleHOW TO: Build a Winning Team
One of the best compliments I get as CEO of Liz King Events is that I have an amazing team. Anyone who comes in contact with our team is always impressed and finds it easy to trust them to do what they...
View Article3 Event Marketing Lessons From Superbowl XLIX
While most people tune into the big Superbowl game to watch two teams compete for the ultimate trophy in football, nerds like me tune in and watch all the marketing and branding moves being made. It’s...
View ArticleHow To: Tweet Your Way to New Clients
Back in 2009, I created a Twitter account. I wasn’t sure what I was going to do with it, but I knew that I wanted to learn more about the events industry. I spent some time tweeting away and before I...
View ArticleHOW TO: Start Your Own Event Planning Business
You can do it. I know you can. And I know you can because I did it without much experience. Just a whole lot of work ethic and a vision for the type of events that I wanted to do. If you’re considering...
View ArticleRed Flags: 4 Signs Your Event Planning Business Might Be In Trouble
One of the best things about our industry is the independent planner – someone who finds a passion in event planning and makes a career out of it. As one myself, I know that there are some great...
View Article3 Reasons You Should Try Anchor for Engaging Your Audience with Audio
I recently been trying a new app that just launched called Anchor. The concept is simple – a user can post a two minute audio message and other users can reply in a minute-long response using audio as...
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Get to Inbox Zero with These 3 Tips
rawpixel / Pixabay Do you find it difficult to respond to all the emails in your inbox, and sort through all the junk? Our inboxes have become command central for our businesses, and learning to manage...
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Smart Pricing Strategies for Independent Event Planners
3dman_eu / Pixabay When I first started my business, I wasn’t sure how much to charge. Even when I figured out my pricing structure, when it came to putting it on paper, I was always nervous it was...
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How You Can Be a Thought Leader, Even When You Don’t Feel Like an “Expert”
Veex / Pixabay It seems that everyone is obsessed with the words “influencer” and “thought leader”. Buzz words, yes. But a new concept? Absolutely not! Since the beginning of time, people purchase...
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